Monday, November 29, 2010
Wednesday, January 13, 2010
Nice 5 Bedroom 2 Bath Home with 2 Car Detached Garage. This Home has an Additional Lot of 1.03 acreage. Great Location convenient to I-83, Towson, Downtown, and Hunt Valley. First Floor Master Bedroom, 1st Floor Laundry, Updated Kitchen, Deck, Porch, Fireplace, Updated Electric, and Plumbing.
4501 Fitch Ave.
Baltimore, MD 21236
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Monday, March 16, 2009
Harford Rd. Suite 5
Parkville, MD 21234
View My Tour Gallery
Sunday, March 1, 2009
Jack, a realtor I work closely with has come up with a solution to lower the cost of photography/virtual tours for his listings. He has decided to share my price sheet with the seller and ask them which package they feel would best showcase their property. The Seller chooses the package and products which s/he believes is appropriate. Jack then contacts me to schedule the photography, and the Seller pays me directly. Any savings that Jack is eligible for such as discounted tours, is passed through to the Seller (making Jack look even better!). I provide both the Seller and Jack with a copy of the invoice for their records.
This benefits the realtor in several ways:
1) The Seller is more invested in making sure the property looks its best.
2) The Realtor does not need to put all his/her money up front and hope that the property sells.
3) When the property sells, the cost of the photography is deducted from the Realtor's commision to reimburse the Seller, so the Seller may remain more committed to continuing to work with the Realtor in order to recoup his money.
4) By putting more of the responsibility on the Seller to assume marketing costs up front, with reimbursement at settlement, there is less likelihood that the Realtor will be blamed if the property fails to sell.
5) If the Seller decides at some point to withdraw the property, the Realtor has minimized his cost of doing business.
In today's difficult market, we all need to follow Jack's example and think "outside the box" to identify creative ways of continuing to do business while lowering our risk.
Monday, February 9, 2009
Encourage your past and current clients to add you to their networks. Encourage them to add the tour to their network as well. Create groups for different areas - you might have one for Baltimore, Rockville, DC, Gaithersburg, etc. Use those groups to market properties to particular homeseekers, etc. Share your listings with other agents in your office or network. Spread the word and watch your listing exposure and hits increase! Best of all - all of these sites have FREE membership!
So what? What does this feature mean to you as a realtor? Virtual tours have just gone viral! Huh? This means you can easily obtain maximum exposure for your listings by simply adding it to any of the sites you currently belong to or sign up for, and so can your seller, and their friends, and anyone who views the tour!
This screenshot from a recent property listing shows just how effective this type of marketing can be - out of 82 hits, almost 32% were from Social Networking and Bookmarking sites!
Try it and see what a difference it can make in the exposure of your listings!
Tuesday, February 3, 2009
Incidents like this jolt me back to my beginnings as an educator. A lack of knowledge or understanding often (but not always) indicates the failure to communicate and confirm that information has been received and understood. Regardless of one’s role as a teacher, student, realtor, salesperson, photographer, homeowner, buyer, lawyer or Indian chief it behooves all of us as professionals to clearly communicate with those we work and do business with if we want to be successful. Had the photographer discussed the particulars regarding photography services with the client/realtor prior to the shoot and asked relevant questions about her particular needs, much of the frustration and distress felt by both parties could have been completely avoided.
I can also empathize with the realtor in this situation – perhaps this was the first time she had hired a professional photographer for a listing, didn’t know which questions to ask, assumed the photographer would intuitively know what she wanted and needed and when, was feeling distressed herself because the printer and marketing department needed the photos ASAP, she wasn’t able to adequately answer the homeowner’s questions regarding the photography, or was stressed because she had a sick child at home. Regardless, communication and education about each other’s needs and expectations should occur prior to any service being agreed upon. Making the assumption that someone knows what is needed is a disservice and will most likely result in dissatisfaction between the parties.
As a photographer and business owner, the more I know about your needs the better I am able to serve you and meet or exceed your expectations. So let’s talk!
Tuesday, January 20, 2009
Currently, our tours are syndicated to 90 sites to give your listings maximum exposure! Our tours can also be forwarded to your customers, their friends, etc. with our new social networking bookmark feature which includes Facebook, MySpace, FriendFeed, Twitter, and more.
We are very excited about our services and look forward to working with you! Please stop by our company website - www.charmcityvirtualtours.com to check us out!